Phrase Increases Salespeople's
It's so easy to do, if only more salespeople knew about it. One day I was talking to Greg, a client of mine who is the general manager of a dealership in the Orlando, Florida area. He told me about the time he had been a volunteer at the Disney World annual marathon. His job had been offering candy bars to runners at the 22 mile mark "candy stop," which was toward the end of the marathon. He did this with a small group of other volunteers. Greg said initially about 2 out of 10 runners accepted his candy bar offer. Then Greg noticed each runner had their name on their shirt. So he decided to start calling them by their name when offering them a candy bar. "Tyler, would you like a candy bar... Martha care for a candy bar... " To his surprise, once he started saying their names, his candy bar acceptance rate jumped up to the 90% range. The other candy bar volunteers started noticing what was happening with Greg, so they started saying each runner's name too...